We worked with the Northeast Cultural Alliance, a non-profit arts and cultural service agency in the northeast region of Connecticut to develop their brand identity. They considered themselves an "umbrella" agency for all the arts and cultural assets of the region. That umbrella metaphor was carried through their logo and the messages in their marketing materials. They wanted a colorful look but a simple and professional design aesthetic. The result was regional exposure for memberships, audience, and patrons. Through our efforts they were able to raise within 2 months, $20,000 in donations and memberships through their donor "Evening with the Arts" event and local advertising.