Our Friends at Mirror INC in NYC needed someone to fabricate and install a custom window display for their Nike Golf client...and they needed it in a hurry! We had 10 days to complete the hole project.
We teamed up the Dana Scinto (Queen of All Mediums) and Bechtold Studios to get it all done.
The 2' letters we CNC cut from 1" clear acrylic with a channel in back to run over 100' of LED strip lighting. We also laminated opaque black acrylic to the clear to push all the light out from the center of the huge letters which were mounted with steel standoffs and wired to a remote control hub that controlled the lights.
The shoe sole was plasma cut form 16 ga. steel and hand hammered to give it some dimension before we welded the spikes and support brackets and then painted it with a ultra matte white.
We also had to pre-construct the entire display off site at our studios in CT, disassemble, and then install it on-site on Park Ave in Manhattan...no pressure!
With a little luck and a whole lot of caffeine we made it happen...teamwork makes the dream work!